The allure of conserved areas to both international and domestic tourists is immense, evidenced by the six million people on average who, prior to the pandemic visited our parks annually, many of whom are repeat visitors. Research has indicated that Table Mountain and Kruger National Park are considered bucket list destinations in the majority of South Africa’s inbound markets and both are coincidentally under the management of SANParks. It would therefore not be misleading to state that SANParks as a conservation entity is integral to the success of the country’s tourism industry.
In the past decade and a half, our partnerships with various private sector entities have been pivotal in enhancing the experience of tourists who visit our parks. It is through these partnerships that we have been able to provide an array of facilities that are vital to an enriched tourist experience. These include restaurants, five-star lodges, retail and a wide array of adventure activities.
The National Environmental Management of Protected Areas Act (Act 57 of 2003) officially mandates SANParks to create destinations for nature-based tourism in a manner that is not harmful to the environment. In this vein, the SANParks Commercialisation Strategy was birthed in 2000 in a bid to enhance the parks as nature tourism destinations by diversifying tourism offerings in partnership with the private sector. Through this strategy, SANParks has earned, in the past twenty years, a total income of R1,394 billion through its public-private partnerships. The revenue generated through these partnerships has contributed significantly to the funding of conservation the overall sustainability for SANParks.
In over twenty years, the SANParks Tourism PPP portfolio has expanded to 60 diverse projects spanning accommodation, restaurants, retail and activities. The revenues of the tourism activities within our 20 national parks, some under private ownership, others managed by ourselves, had in the period prior to the Covid-19 pandemic, enabled SANParks to rely on government funding of less than 20% of its total operational budget – effectively the entity had become virtually self-funded.
This 2022 Tourism Investment Summit comes at a crucial time in the rebuilding of our economy following the devastation wrought by the Covid-19 pandemic.
We thus invite you, the private sector investor, as we unveil new tourism business opportunities within our national parks, in the hope that it will whet your appetite sufficiently for further engagement and discussion. The opportunities detailed here are derived from the SANParks Responsible Tourism Strategy, which is premised on connecting to a broader South African society without compromising conservation standards. These are viable businesses and have chosen them strategically with the aim of filling major product gaps to widen the appeal of the parks to new markets while ensuring that the principal drawcards to our parks are not diluted and continue to hold appeal for our loyal traditional markets.
Key concessionaire contracts such as the Table Mountain Cable Car, Cape Point and seven lodges in the renowned Kruger National Park will become available over the next three to five years with a pipeline release of over 100 new tourism investment opportunities over the next ten years.
Join the virtual SANParks Tourism Investment Summit on 31 March 2022 and learn more about how you can invest in key tourism business prospects throughout South Africa.
GM: Business Development Unit, SANParks
Annemi van Jaarsveld is the General Manager: Business Development at South African National Parks. She is responsible for the management of the Business Development Unit, ensuring the execution of the Strategic Plan for Commercialisation.
Since the inception of the SANParks Commercialisation Strategy in 2000, she has been pivotal to the success of commercialisation in SANParks, ensuring a risk-free return to the Organisation whilst protecting biodiversity and promoting socio-economic upliftment. She played an active role in assisting National Treasury with the compilation of the PPP Tourism Toolkit. Due to her exceptional knowledge of commercialisation, she has facilitated several workshops and training sessions assisting provincial conservation agencies. She has nine years of Financial Management experience in various industries and companies, including Deloitte, where she was a Management Consultant before joining SANParks in 2000. She holds a BCom ACC (HED) from the University of Pretoria.
CEO of the Tourism Business Council
Tshifhiwa Tshivhengwa is the Chief Executive Officer at the Tourism Business Council of South Africa with 20 years of experience in International Marketing, Business Development, International Trade Relations, and Leadership among others in Tourism.
Tshifhiwa has worked for various companies in the tourism value chain including South African Tourism, Myriad Marketing, FEDHASA, Rennies Travel, SARS and others. He has also consulted for various companies focusing on projects development, marketing management, travel and events management, and communications.
Tshifhiwa has also served as a member of Tourism Transformation Council, Tourism Grading Council of South Africa, and currently serves on the global Board of Advisors for “The Sigmund Project” which supports innovation and collaboration in Tourism across the globe.
Tshifhiwa holds an MSc in International Business, Leadership, and Management from the University of York, Bachelor of Business Administration in Marketing Communications, Diploma in Marketing (Institute of Marketing Management) and a National Diploma in Tourism Management (University of Johannesburg).
Andile Khumalo is an Entrepreneur and CA (SA) with over 20 years of finance and business experience. He is Founder & CEO of private equity firm KhumaloCo. A Deloitte alumni and former investment banker with Investec, Andile spent 11 years with MSG Afrika as a partner the media & communications group. Andile currently serves as Chairman of group companies Ince, Brave Group, Quizzical Pictures, Immersion Group, I AM AN ENTREPRENEUR and co-founder of the Sanlam Gauge. Andile also serves as Non-Executive Director of JSE-listed Metrofile Group Limited; Swiftnet Limited, and as Chairman of the SANParks Investment Committee.
CEO: Airlines Association of Southern Africa
Aaron Munetsi currently serves as the Chief Executive Officer at AASA. Prior to joining AASA, he held several commercial management positions at South African Airways, including Regional Manager for Africa and the Middle East and as its Acting Chief Commercial Officer. For 10 years, he served on the board of Nigeria-South Africa Chamber of Business, and after leaving SAA in 2018 he joined the African Airlines Association (AFRAA) for a stint as its Director: Government, Legal and Industry Affairs. For the past year, he has been working as an aeropolitical and business strategy advisor to airlines.
Aaron holds diplomas and certificates in marketing, strategic management and leadership from the University of Zimbabwe, University of Witwatersrand Graduate Business School and the Gordon Institute for Business Studies.
CEO of Southern African Tourism Services Association
David Frost is CEO of SATSA. David has 25 years of experience at an executive level in tourism strategy. An economist by training, he worked for the COSATU trade union movement prior to joining The Premier Group in 1994, where he ended up as head of Corporate Strategy. He was seconded as Special Advisor on Tourism to Ministers Jordan and Moosa by the Business Trust. He then joined Tourvest in 1998 and was MD of the Inbound Division. David established his own bespoke consultancy – the Tourism Strategy Company in 2001 and has consulted widely with leading private sector companies as well as developed destination strategies for a number of SADC countries. He has been at the helm at SATSA since September 2013.
COO City Lodge
Lindiwe studied hospitality in Switzerland and obtained a BSc in hotel management in the USA. Her career began at the Grand Hyatt Washington DC before joining the Park Hyatt Rosebank. Lindiwe was chief director of tourism support at NDT and then became the general manager of InterContinental Sandton Towers. She developed the Soweto Hotel and Conference Centre, was CEO of Birchwood Hotel and Conference Centre and is currently COO of the City Lodge Hotel Group. She sits on the board of SA Tourism and is chairperson of the TTCSA.
Restaurant Association of South Africa
Wendy’s in-depth knowledge on every conceivable aspect of food, restaurants, franchising and pure people and business development in the hospitality sector has played a major role in the success of RASA.
Wendy provides a dynamic, professional and valuable service to the industry; her strong, ethical and professional approach has benefitted not only RASA, but also the many restaurants, suppliers, industry role players, staff and clients that she promotes, develops, assists or simply takes under her wing.
Join the virtual SANParks Tourism Investment Summit Thursday, 31 March 2022 and learn more about how you can invest in key tourism business prospects within South African National Parks.
Ms Pam Yako
Chairperson of the SANParks Board
Honourable Barbara Creecy
Minister : Forestry, Fisheries and the Environment
Mr Dumisani Dlamini
Acting: Chief Executive Officer, SANParks
Ms Hapiloe Sello
Managing Executive: Tourism Development & Marketing, SANParks
Ms Annemi van Jaarsveld
General Manager: Business Development Unit, SANParks
Mr. Lindokuhle Hlatshwayo
Senior Project Advisor PPP Unit – National Treasury
Facilitated by Programme Director
Chairperson Human Capital Management Committee of the Board